Fachbegriffe der digitalen TransformationAlles auf einen BlickABCDEFGHIJKLMNOPQRSTUVWXYZAA/B TestAbsprungrate (Bounce Rate)AdvertisingAdvertorialAgiles ArbeitenAnders ArbeitenApplication programming interface (API)Arbeit 4.0Artificial intelligence (AI)Augmented Reality (AR)BBacklinkBid ManagementBig DataBlacklistBlended LearningBlockchainBotBrandingBuilding Information Modeling (BIM)CCall-to-Action (CTA)Case StudyChange ManagementChatbotClick-Through-Rate (CTR)Co-WorkingContent Management System (CMS)Content MarketingConversionConversion Rate (CR)Corporate ForesightCost-per-Action/Acquisition oder Cost-per-Order (CPA/CPO)Cost-per-Click (CPC)Cost-per-Engagement (CPE)Cost-per-Impression (CPI)Cost-per-Lead (CPL)CrowdCrowdfundingCrowdsourcingCustomer JourneyDData MiningDeep LearningDesign ThinkingDigital ImmigrantDigital NativeDigitale RoadmapDigitale TransformationDigitaler ReifegradDigitaler WandelDigitalisierungDisruptive TechnologienDSGVOEE-Mail-MarketingE-PaymentEntitätFFintechFokusgruppeFrequency Capping (FC)FundraisingGGamificationGoogle AdsGoogle Search Console (CSC), früher Google Webmaster ToolHIIndustrie 4.0InfluencerInnovation HubInternet of Things (IoT)JKKanbanKanban-MethodeKey Performance Indicator (KPI)Kontinuierlicher Verbesserungsprozess (KVP)KomplexKundenzentrierungKünstliche Intelligenz (KI)LLanding PageLeadLean ManagementMMachine Learning (ML)MarkenpositionierungMedienkonvergenzMobile FirstMobile HealthMVPNNear Field Communication (NFC)New WorkNewsletter-MarketingOObjectives and Key Results Methode (OKR)Optical Character Recognition (OCR)Online-MarketingPPage SpeedPerformance MarketingPersonalisierungPoint of Sale (POS)PrototypQRRemarketingRetargetingReturn on Investment (ROI)Rich MediaSSandboxScrumSearch Engine Result Pages (SERPs)SignifikanzSmart CitySmart DataSocial MediaStorytellingSuchmaschinenmarketing (SEM)Suchmaschinenoptimierung (SEO)Suchmaschinenwerbung (SEA)SWOT-AnalyseTTargetingTrendmonitoringTrendradarUUnique Selling Proposition (USP)UsabilityUser Experience (UX)User Generated ContentVVerweildauerVirales MarketingVirtual Reality (VR)Voice SearchVUKA- WeltWWearablesWasserfallmodellWeb 2.0Web-TrackingWhitelistXYZZielgruppe